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Your ERP says four in stock, Magento says eleven, and a customer just bought the eleventh. On a connected store that gap is rarely one big break. It is four small seams, each failing quietly. Where they fail, what the disagreement costs, and what keeping catalog, stock, orders and store data in agreement actually takes.

Almost everything written about PIM is published by companies selling PIM software, so it all ends the same way. Here is the version from the integration side: what a product information management system actually does, how it differs from your ERP and from your platform's own product fields, what messy product data costs in abandoned carts and returns, and the specific point at which a store stops being able to manage without one.