2. Learn the statistics
Try to understand the total statistics in your country (the peak of buying activity, average purchase amount, quantity of products in one bill) and specifics of your trading field (what positions are bought more often on Black Friday in online shops). When you know the peak of buying activity you can choose the best time for advertising.
It would be also great to analyze the Google Trends for better understanding of the demand.
3. Create the list of positions for sale
After brief research we recommend choosing products for sale. There are 3 the most typical variations of discount in e-commerce
- for all production
- for some groups of products
- for some products
It depends on the size of your marketplace and the quantity of employees.