4. Details, customization
Act like this:
- find out the mandatory criteria;
- add specific details.
For example, after making a purchase a client gets an email with the full info about his order. Or there should be a pink pony in different appearances on all pages of your web shop. Let all your ideas get out of your head.
Advice: don’t be afraid! These details will make your brand memorable and unique. Use it!
5. Let’s get it started!
A great amount of preparatory work is done, so now it’s time for action. Next milestone is a draft creation. You will see how your ideas start to work. Some of them are not as attractive as they were in your mind. Some new additions will appear.
Advice: listen to your heart. If the product looks strange — change it.